Wix VS WordPress? What’s The Difference?

Bucks County Digital Marketing Agency
Building a new website? Then you need to know the differences between Wix and WordPress.

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Building a new website? Then you need to know the differences between Wix and WordPress.

These platforms are the 2 powerhouses in the industry; Wix’s popularity has seen a dramatic increase in recent years, endorsed by celebrities all over the country. WordPress on the other hand is responsible for powering one third of all live websites today.

They are excellent platforms for building websites, but there are a few key differences that should be recognized:

  1.  Wix is perfect for people without formal coding experience and beginners, with built-in software to make it easy to start building a site right away. WordPress is built from scratch, allowing you the flexibility to customize and develop your site the way you want to. WordPress is more powerful than Wix, but requires a little more training and expertise in order to use it properly.
  2.  WordPress, being the “harder” of the 2 to use, allows for greater flexibility when designing your Website. This flexibility comes with a cost, though, because of the complexity of the internal workings of WordPress. 

Just about everything is customizable, however you will need advanced training to understand how to modify the code.

The alternative is to hire a Web Design specialist, but that can become costly and cut into your operating expenses.

Where customization and creativity lacks with Wix, it makes up in the ease of use for the average Joe.

Wix is a “cookie cutter” Website platform, allowing you to copy and paste just about anything onto your web pages.

Another key difference between Wix and WordPress is their available options for hosting and domain names; with WordPress, you’ll need to buy each separately Wix packages both into their plans, saving both the time and effort that WordPress users will need to invest.

  1. Customization is the bread and butter for WordPress. Their quality is second to none and it shows with all of the creativity it allows.

If you’re somewhat savvy with coding, the key benefit is that it allows you to stand out in a crowded online marketplace where everyone else looks pretty much the same.

WordPress has plenty of free templates and designs to choose from, giving new users a little flexibility when just starting out. Serious developers will definitely want to invest in the premium options for WordPress in order to get all of the functionality it has to offer.

Although there are free themes and templates available, they are developed by users just like you. This keeps the cost down, but the quality of work may not be as good as a paid theme built by WordPress.

A premium theme from WordPress can cost anywhere from $20 to upwards of $300. It may be a small price to pay for the peace of mind that your Website is secure and designed to protect you from bugs and future updates.

Wix has a template range of over 500. These templates are sorted into different industry categories, with sample content already uploaded to depict what your finished site will look like before even getting started.

So What’s the Verdict on Design and Functionality between Wix and WordPress?

WordPress is the superior product. Wix may be the easier option for someone not looking to invest time and money into their website, but the benefits to using WordPress are obvious. The option to choose between free and paid theme, coupled with the functionality available for a skilled coder makes WordPress our pick for Quality.

Apps and Plugins: Who Has The Best Extras?

Plugins and apps both do the same thing: they let Wix and WordPress users add extra functionality beyond the basics to their website. 

Common add-ons include functions – like adding Facebook or Twitter feeds to a website – or the reverse, like adding a Store section to a Facebook page. Other apps and plugins might help a website owner track their SEO or offer a contact form to let their audience email them with ease.

WordPress is an open-source platform. This means that its codes are open to everybody to use and modify. Any programmer or coder can use WordPress to create their own themes or plugins for others to purchase or download for free.

This is one of the main reasons why the WordPress community has expanded to more than 75 million websites (with most recent stats saying it now powers around 30% of all websites on the internet).  As more people and businesses build websites, WordPress is expected to continue growing.

There are over 55,000+ WordPress plugins, which have been downloaded more than 1.2 billion times, giving you an idea of how extensive the WordPress community really is.

WordPress pluginsWordPress has more plugins than you can shake a stick at, but they can be very hit and miss.

The fact that WordPress is so large is also a potential problem, though. As you can imagine, anyone with a little bit of coding knowledge can build a theme or plugin for WordPress – which carries its own set of risks.

The quality of these tools could be excellent, or they could be junk. 

So from this perspective, while WordPress gives you tons of flexibility with tools, a lot of them are mediocre. This is not to say there aren’t any good WordPress plugins available – in fact, there are lots – but you will need to sift through a lot of them to see which ones stand up.

Wix is not an open-source platform. This means that only its private development team can produce website building tools. As a result, Wix’s tools are fully integrated into the website builder, and have a much lower chance of being “buggy”.

Wix is also expanding its Apps Market, so you can add a lot more functions to a Wix website. These Apps are fully integrated, so you don’t have to worry about installation – see our full Wix App Market review here.

If you experience technical issues with Wix’s tools, Wix will fix it for you.

Wix vs WordPress: Apps and Plugins – Verdict

Wix beats WordPress for apps and plugins, because it offers better security. With Wix, everything is tested and controlled by a private development team to ensure quality, and it also has good, centralized support functions. In contrast, the main concern with WordPress is that a lot of its tools and plugins may not be built by skilled developers.

Do You Value Quality Over Quantity?

WordPress has more extras, but with Wix you’re guaranteed that each app is safe to use and professionally designed. 

Sounds Good! I Want to See Wix 

Further Reading

Wix vs WordPress Comparison Table – Compare Wix and WordPress side by side in our helpful chart  


Ecommerce: What’s Better For Selling Online?

The major difference to cover here when deciding on WordPress or Wix is that Wix has ecommerce built-in. You’ll have to sign up to one of Wix’s dedicated ecommerce plans, but from there, everything you need to sell online is ready and waiting for you.

Wix eCommerceWix has three dedicated ecommerce plans with built-in sales features.

With WordPress, you’ll need to install an ecommerce plugin in order to sell online. WooCommerce is the most popular option: it’s free to install, but there are some additional costs involved, such as transaction fees. Other plugins in the category include BigCommerce and Shopify, as well as specific ecommerce plugins like the subscription-focused MemberPress or the digital download plugin Easy Digital Downloads. 

WordPress WooCommerce

WooCommerce empowers WordPress websites with ecommerce functionality.

Wix’s ecommerce features are relatively advanced, but don’t compare to pure ecommerce platforms like Shopify. Wix eCommerce is really for people who want a website that’s capable of selling the odd product here and there. It’s not recommended for full-blown online stores.

The WooCommerce plugin is far more advanced. That said, it’s another cost you need to keep track of, and will again require some technical knowledge to set up. WordPress with WooCommerce is better if you need a website just to sell online, although you may find it easier to use an ecommerce platform if that’s your goal.

Wix vs WordPress: Ecommerce – Verdict

WordPress is better for ecommerce than Wix! This is a call that pretty much sums up Wix vs WordPress: ease vs power. WordPress wins, purely because we’re not talking about convenience or setup speed – rather, it’s a question of how good the platform can be for selling online. However, Wix is by no means a bad choice for ecommerce, especially for smaller stores.

Do You Want to Sell Online?

WordPress is your best choice if you want a powerful, advanced online store – as long as you’re willing to put in the work! 

Sounds Good! I Want to Explore WordPress 


Blogging: Which Is Best For Blog Posts?

Some websites work like brochures: they host nothing but a handful of unchanging webpages, from the ‘About’ page to a ‘Contact Us’ page. But a blog is different. Any website that regularly features new installments in a series of posts comes with its own features.

Both Wix and WordPress offer comprehensive support for a blog. Here’s what that looks like for each service.

Wix offers most basic blogging features: it supports articles, includes categories and tagging, and has an archive of free media like images, videos, and GIFs.

A “Wix Blog” app lets you add contributing authors and lets you blog directly from a mobile device.

However, Wix doesn’t include a great commenting functionality: you’ll likely need to use Facebook comments, which don’t look as clean and might even attract spammers. In contrast, WordPress comes with a native commenting section available only to people with WordPress accounts.

WordPress, which has its roots in blogging, offers almost all the same blogging features as Wix, and adds a few more – including the option to feature a single image across the top of a blog post, and the ability to backdate a post or put it in a private mode that makes it invisible to your readers.

But WordPress is missing one big perk that Wix offers: it doesn’t have a free library of media ready to drop into a post. Instead, WordPress bloggers will need to locate their own free and copyright-free images online at sites like Pexels or Pixabay.

Wix vs WordPress: Blogging – Verdict

WordPress is a better choice for blogging than Wix. Overall, WordPress pulls ahead of Wix when it comes to blogging, since it offers more blogging features and abilities. However, Wix is still nothing to sneeze at – bloggers will most likely be perfectly happy with either service.

Do You Want to Sell Online?

WordPress offers more inbuilt blogging features and abilities. 

Start My Blog with WordPress 


SEO: Is One More Optimized Than The Other?

Before we dig into which platform is better in this area, let’s take a step back and understand what SEO actually is.

Search Engine Optimization (SEO) is the process of making changes to your site to improve its chances of ranking highly in search engine results pages. 

There are many tweaks you can make to improve your website’s SEO, and all of these are factored into search engines, like Google and Bing, when they create ranking algorithms.

Still with us? Great!

If you want to learn more about the kind of things you can change to improve your website’s SEO, read some of our tips on backlinkinganchor text, and website architecture.

WordPress and Wix actually have something in common when it comes to SEO – both rely on apps or plugins.

On WordPress, you need to install a plugin call YoastYoast is the number one SEO plugin for WordPress, and is used by over 5 million websites. It offers both free and premium services, although the free option is very limited.

WordPress Yoast

Yoast is the number one WordPress SEO plugin.

Yoast premium costs $69 to use for one WordPress website, and comes backed with great SEO features like:

  • Editing metadata – Changing the text that appears on search result pages.
  • Internal linking suggestions – Guidance on the best pages to link to on your website when creating a new web page.
  • Redirects – Automatically sending someone to a new URL when you change the slug on an existing page.

Wix also has a bunch of dedicated SEO apps, the most popular of which is Site BoosterSite Booster is free if you’re signed up to Wix’s Unlimited plan or higher, but will cost Free and Combo plan users $3.44/month.

Wix Site BoosterSite Booster comes as a free add-on for Wix’s users on the Unlimited plan or higher.

Site Booster also has tons of cool SEO features, such as embedding your company address in search results, targeting keywords, and performance tracking. You can read more about Wix’s full SEO capabilities in our dedicated Wix SEO review.

Wix vs WordPress: SEO – Verdict

Wix and WordPress both offer solid SEO; it’s a tie! Both Wix and WordPress have basic, built-in SEO tools, and both offer apps or plugins that give you access to more advanced SEO features. We’d say Yoast is slightly better, although Site Booster is included in the cost of most Wix plans at no additional charge.

Further Reading

Website Builder SEO vs WordPress SEO: discover which is better for getting your site found online


Ongoing Maintenance: How Much Housekeeping Is Required?

From a maintenance perspective, WordPress is always updating itself to improve security and fix bugs. When this happens (a few times a year), you’ll also need to update your WordPress website.

If you’re using the pricier but more comprehensive managed WordPress hostingoption, your host will carry out any needed updates. In addition, most larger, more reputable theme and plugin developers will update their products for you, but that’s not always the case.

WordPress updates

Any non-WordPress built plugins you use will need to be continuously monitored.

If the theme and plugins you use are not updated by the WordPress developer, you may risk these tools conflicting, and potentially hurting, the performance of your website.

WordPress plugin updates

Not all WordPress plugins are updated regularly. 

For this reason, we’d recommend thoroughly vetting the WordPress themes and plugins you use. After all, you don’t want to be caught out.

With Wix, all updates are carried out by its technical team, and automatically deployed to your site – you don’t have to lift a finger (and you probably won’t even know the updates took place). This is a real benefit, especially if you are not technically savvy.

Wix is also constantly creating new templates and apps for you to use. The apps can be added to an existing website at any time, but it’s important to know you can’t switch your website’s templates without having to design the whole thing from scratch again.

Wix vs WordPress: Ongoing Maintenance – Verdict

Wix requires much less ongoing maintenance than WordPress! Honestly, neither WordPress or Wix are perfect in this area, but Wix just shades it due to its automatic, in-house app and feature updates. Whereas, if WordPress updates, there’s no telling what impact this will have on your site if you use non-compatible plugins.

Keep Life Simple – Save Time With Wix

Wix looks after the technical, time consuming tasks for you. That leaves you more time to have fun and focus on running your site! 

I Want to Try Wix Now 


Help and Support: Which Is Better For Additional Assistance?

WordPress has an enormous community of users and an overwhelming amount of tutorials to help you. Again, there’s plenty of great information out there, but separating the good from the bad isn’t always simple.

WordPress help

WordPress has a massive forum packed full of information.

One option is to hire a skilled WordPress developer to help you set up, configure, or modify your website – but this can quickly get expensive.

If you’re comfortable learning on your own, WordPress’ online guides can walk you through common problems. The searchable guides are split to topics from “Getting Started” to “Security,” making the right article a little easier to find.

Community forums are also available for anyone using WordPress to discuss their troubles with more experienced WordPress users. But the WordPress user base is simply too large for the service to have a valuable dedicated support team.

Wix has a dedicated support team to help its users troubleshoot. It’s also created a lot of help articles and videos, and forums to support you in building your website.  Wix also offers email and scheduled phone support as well.

Wix helpWix’s help center is clear and concise, while you can also receive help via phone or email.

Wix’s support team will save you precious time – since everything used in its website builder is built by Wix itself, the chances of your website running into serious issues will be minimal.

Wix vs WordPress: Help and Support – Verdict

Wix provides a lot more help and support than WordPress. Powerful as WordPress is, it’s more difficult to find relevant, worthwhile help. On the other hand with Wix, you can always get good help by reaching out to its dedicated support team. Support is also available through a variety of services, including phone, email, and a help center.

Need a Helping Hand?

Wix has a dedicated support team for you to contact if you get stuck. Getting free, easy-to-understand advice is simple with Wix. 

Show Me Wix 


Pricing and Ongoing Commitments: Where Is The Value For Money?

The amount of money you want to invest in your website is an important consideration, and this can vary wildly, depending on if you use Wix or WordPress.

Wix offers seven premium pricing plans and one free plan. As you move up the packages, you get access to more features.

wix website and ecommerce pricing plansWix offers a free plan, plus seven premiums ones for you to choose from. The four cheapest plans are just for websites, while the four remaining plans are for online stores. 

If you sign up to an annual plan, you can save between 17% and 24% per year, depending on which package you select:

Wix Pricing PlansMonthly ($/month)1-Year ($/month)Savings (%)

* This price reflects the Business Basic plan, which is the cheapest of the three ecommerce premiums.

Did You Spot a Plan You Liked?

Wix has a range of plans for you to choose from – make sure you check out the features for each and pick the best one for you! 

Yes! I Want to Compare Wix’s Prices 

For the Combo, Unlimited, Pro, eCommerce, and VIP plans, Wix gives you a one-year free domain name (valued at $10 – $12) and $300 in advertisement vouchers (Google Adwords and Facebook Ads). So if you use the vouchers, you can make your annual fee back very quickly.

With WordPress, you’ll need to get your own hosting service. You’ll also likely need to purchase a theme, since WordPress doesn’t come with attractive free templates.

A pre-made WordPress theme costs around $25 – $299, depending on how reputable the theme developer is (general rule of thumb: the higher the price, the more reliable it is).

If you want to add more functionality to your WordPress site (such as fancy slideshows, widgets, etc), you can install some free or paid plugins, which may cost around $15 – $70 per plugin. Again, this will depend on the reputation of the developer.

Plus, you’ll need to purchase your own custom domain name when using WordPress, which costs about $10 – $12 per year. You can search and buy a domain from well-known domain registrars such as Domain.com.

This means the initial investment for a WordPress website could range from $140 to $200, or higher, depending on how many paid plugins you pick up.

This doesn’t factor in the cost of hiring a WordPress developer if you want to make customizations to your site.

Wix vs WordPress: Pricing and Ongoing Commitments – Verdict

Wix’s prices are cheaper and easier to budget for than WordPress’ pricing.  While Wix charges a set monthly price, WordPress can vary drastically. WordPress will almost always cost more than Wix to use when factoring in all the extra costs, and you could be left in a pickle – unless you fork out a ton of cash for a developer.

Do You Want Great Value For Money?

Wix wins! It’s affordable, easy to budget for, and best of all you can try it for free. Check out Wix’s pricing page to find your ideal plan. 

Yes! Pick My Perfect Wix Plan 

Wix vs WordPress: Summary and Recommendation

You should now have a strong idea of what Wix and WordPress are, and how they work. We’ve covered the main differences between the two platforms, and you should now have an idea of which one is better suited to your needs.

Wix is an easy to use, all-in-one website builder designed to help anyone create a stunning website. Meanwhile, WordPress is a powerful, flexible platform that gives you ultimate control over your site, from design to security. Wix is best for beginners, while WordPress is more technically challenging.

WordPress is ideal for creating complex sites, but takes longer to get to grips with. On the other hand, Wix is much easier to use, but doesn’t have the same level of flexibility that WordPress offers. Still, this means Wix is better if you need an attractive site live quickly.

As a recap, here’s a summary table of our comparison above, along with some final thoughts below:

Wix vs WordPressWixWordPress
Ease of UseWinner: WixA very user-friendly drag-and-drop website builder. You don’t need to know how to code, as Wix is catered to non-technical users.Steep learning curve (not beginner friendly). It’s best if you know how to code and you are technically savvy. If not, you might need to hire someone who is.
Design and CustomizationWinner: WordPressOver 500 professionally designed templates for you to work off, but you can’t switch templates without redesigning your site.Almost limitless control over your site’s aesthetic (if you have advances coding knowledge). Remember we recommend you use WordPress themes built by the platform itself.
Apps and PluginsWinner: WixLimited customization, but all the features and functions are closely controlled, monitored, and tested to ensure they work properly.Very flexible and customizable, but could be problematic if your custom tools or plugins break down.
EcommerceWinner: WordPressBuilt-in sales features in any of its ecommerce plans. Perfect for selling a few products.Must install a plugin like WooCommerce to create an online store. Better for pure ecommerce sites, or for selling in bulk.
BloggingWinner: WordPressSupports categories, tagging, mobile blogging, and contributing authors. Includes a free media library.Also supports categories and tagging, along with featured images, post backdating, and private posts.
SEOIt’s a tie!Basic SEO functionality, with advanced features included via Site Booster on the Unlimited plan or higher.Basic SEO tools, with Yoast plugin providing advanced features at a premium cost of $69 for one website.
Ongoing MaintenanceWinner: WixSince Wix doesn’t open its platform to external developers, it controls all aspects of the platform – meaning it manages all the updates and maintenance work for you.Requires frequent maintenance and monitoring, especially if there are updates to the platform, theme, or plugins. You are responsible for maintaining your website.
Help and SupportWinner: WixDedicated support team with organized tutorials. You can also get help via phone or email.Large community forum full of discussions, but not well organized. Getting a timely response is also inconsistent.
Pricing and Ongoing CommitmentsWinner: Wix7 premium plans, ranging from $13 per month to $49 per month (based on annual plans). You can also use Wix for free, but it has certain limitations.Could range from $200 – $15,000, depending on various factors (hosting, themes, plugins, hiring help, etc.)

Wix vs WordPress is a very personal choice – WordPress is more powerful and flexible, but it also takes time to sort through all the tutorials and plugins to find the right tools.

Wix, meanwhile, manages all its own updates and support. Despite not being as flexible as WordPress, Wix makes the whole website building experience easier, and much more pleasant – especially for non-techies.

You Should Use Wix If…

Wix is right for you if you don’t have a lot of technical experience in creating websites, and want an easy-to-use platform with no coding required. If you don’t use Wix’s free plan – which comes with tacky advertisements – it will cost you between $13/month and $49/month.

You Should Use WordPress If…

WordPress is right if you’re a little more tech savvy, and want power and flexibility. Be mindful – some coding knowledge is needed, and you’ll have to maintain your website when WordPress updates. Costs vary, but generally, you’ll be looking at around a $200 setup fee with ongoing monthly costs in place after that.

Just be aware that time and resources are the key considerations here:

  • Wix – less maintenance and lower cost in the long term
  • WordPress – more flexibility, but more maintenance, steeper learning curve, and costs more in the long run

In conclusion, if you are a one person team or don’t have dedicated technical resources to help you build, maintain or troubleshoot a website, we recommend using Wix.

If you’re still unsure, try signing up to a free trial and taking Wix for a test drive.

We hope that this discussion about the difference between Wix and WordPress has been helpful to you! If have any other questions – that aren’t answered in our FAQs – drop us a comment and we’ll get back to you.

Do You Want to Try Wix?

Wix is easy to use, fast to build with, and super beginner friendly. See for yourself if it’s right for you by jumping on its free plan! 

I Choose Wix – Get Me Started! 

Do You Want to Use WordPress?

WordPress is a powerful platform that will let you create a totally unique website. Best if you have time and some coding skills! 

I Choose WordPress – Get Me Started! 

Wix vs WordPress: FAQs

Which is better: Wix or WordPress?

If you’re pretty technically confident and are looking to build a large site, WordPress is worth a try. However, if you’re not so tech savvy and prefer an easier platform – while still being able to create a beautiful and professional site – definitely look into Wix.

Is Wix or WordPress easier to use?

Wix is a pure drag-and-drop website builder, and is super easy to use. WordPress is much more complex, and demands a higher level of technical knowledge. If ease of use is the most important factor to you when making your decision, Wix is the one for you.

Is Wix really free?

Wix does have a totally free plan available – you’ll just need to be ok with having its adverts displayed on your site. However, if you want to get rid of these, all you have to do is upgrade to its cheapest monthly plan, which costs $11/month.

What is the difference between WordPress.com and WordPress.org?

WordPress.org is a self-hosted open-source content management system that uses code to create and manage websites. WordPress.com is a blogging platform that’s hosted for you. We’ve compared Wix to WordPress.org, but you can read our WordPress.com review.

How much does it cost to build a website with Wix?

You can technically build a website with Wix for nothing! Wix does have a free plan, but it comes with limitations – you can’t connect a personal domain name, and your site will have Wix adverts on it. The prices of premium plans vary from $13 to $39 per month (paid annually), or slightly more if you’d rather pay on a month by month basis.

How much does it cost to build a website with WordPress?

You’ll have to sort out hosting ($5 – $10/month) and a domain name (approx $10 a year). You’ll also probably want to invest in a paid theme ($30 – $80), as well as extra plugins ($15 – $50). The initial investment involved will likely cost you around $200.

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