Top reasons to use SEO for Ecommerce
Ecommerce companies are the online version of retail stores nationwide. If the only people going to those stores weren’t actually interested in buying what they had to offer, it’s reasonable to conclude that they would go out of business pretty fast. The same goes for Ecommerce sites; Organic Traffic is necessary in order to stay in business. These are the top reasons SEO is essential for Ecommerce websites:
Soliciting your Brand
Search Engine Optimization offers your Ecommerce site a simple way to promote your brand. Through careful research regarding what’s trending and which styles are “in”, you can easily rank higher on Google and become more visible to the people actually searching for products like yours. Being up there with the Top Results on a search engine gives you a better chance to show people what you have to offer.
Enticing the Target Audience
Drawing interested parties to your online store requires knowledge of what they are actually searching for. Keyword Analysis allows you to see what tags they’re using to find certain products. Knowing how people are searching for those products gives you a competitive advantage by marketing them accordingly. When advertising your products, your customer can go from browsing to purchasing by simply changing around a few words.
Promoting Relevant Content
Posting to blogs and generating content related to your business on other websites allows you to show the world you know what you’re talking about. Using SEO to update and ensure that what you’re posting is relevant is critical, because that is how you target people who are actually interested in what you have to offer. How-to video blogs and articles show prospective customers that you can provide them not only with quality products, but information that can help them gain insight to updated information in that field. This is another cost-effective way to increase Organic Traffic back to your Ecommerce shop.
Cookies Aren’t Just for Eating
Getting a customer to come back to your website if they haven’t purchased anything may seem like a daunting task. It’s possible they weren’t interested in what you were selling, but often times it’s simply because they just weren’t in the mood to buy anything. Placing cookies to lure prospective customers back to your website is a Passive Marketing strategy that helps them remember who you are and what you had to offer. Visual aids, such as display banners or pop-ups with a sale can refresh their memory of the experience they had on your website. By employing SEO to track what they are searching for, you can re-advertise the same products to them more effectively, ultimately increasing the chance of a sale.
An Emphasis on User Functionality
Shoppers want to find what they’re looking for without a hassle. Going back to the retail store example, if a customer is looking for a specific T-shirt, but it’s mixed in with a pile of clothes completely unrelated to what they’re searching for, odds are they probably won’t find it. They leave the store frustrated and you lose the sale. Understanding how a customer searches for something, or where they’re looking to find it, can help you get them there quicker. Using SEO to organize your site properly, so that your customers browsing experience is fluent and natural, can be the difference in how you close your sales. Keeping them on your site and interested longer is also one of the main ways Google determines whether your website is relevant to customers.
Playing the Long Game
SEO is an investment not just for today, but for the future as well. Although the benefits can be immediate, depending on how much time and effort you put into your campaign, the main goal is to keep your company relevant for the long haul. You don’t want to be a “flash in the pan”. Staying on top of what is consistently driving or deterring Organic Traffic to your site is necessary to ensure you continue to rank high and stay relevant to consumers. Long-term success is what establishes your brand and shows people that you’re not going anywhere.
In conclusion, SEO may seem like a hard or intimidating investment, but hopefully this article explained it in layman’s terms. It’s often best to leave SEO to a professional because they have the tools and software to do the research needed quickly and effectively. Most of the time, SEO is cost-effective, and a small investment up front usually pays for itself by increased sales and long term profit.
Copyright © 2019 VeteranWebDev | Web Development + SEO + Logo Design Call us Today 267-629-1925
Copyright © 2019 VeteranWebDev
Web Development + SEO + Logo Design
Call us Today 267-629-1925