No matter how incredible your online business, you won’t accomplish success unless people attract and connect with your products/or services. Creating a website is a primary step to build a solid foundation but it doesn’t stop there, you should learn powerful strategies to grow your website across several marketing platforms and generate qualified leads.
After launching a site, you may realize that your site traffic isn’t picking up and you made a dead investment. Well, if you’re facing such difficulty, you are not alone. There is a plethora of ways to enhance the ranking and traffic of your website. Let’s dive into actionable tricks that will help increase your site traffic, convert better leads, and improve ROI.
1. Create Engaging Content
One of the great ways to attract the right people to your site is by creating and publishing content through blogging and social media posts. For doing so, you should understand your buyer persona, conduct extensive SEO research, and promote your blog posts on social media and email newsletters to rank higher in SERPs.
2. Optimize On-Page SEO
On-page SEO components like backlinks, page title, meta description, image alt-text, and URLs can help your website grow on search engines and generate more traffic. Appearing on the top pages of search engines will bring in more traffic and help you achieve brand recognition.
3. Use Organic Social Media
Apart from social media channels, you should leverage the power of Instagram stories, live video streaming, Facebook Messenger, IGTV, and other features to boost your engagement rate. You can use the right platforms like YouTube, Pinterest, LinkedIn, etc., and create a diverse social media strategy to generate a lot of traffic on your site.
4. Build Responsive Web Design
Gone are the days when internet browsing was exclusively performed on desktop PCs. Now more than ever, people are using mobile devices to access the web and looking for a robust experience across all sizes and screen resolutions. Therefore, you should ensure that your site is accessible and conveniently viewable across all devices.
5. Don’t Neglect Site Speed
Does your web page take too much time to load? It will take your bounce rate to heights. Thus, make sure your pages are well-optimized, including image file sizes, third-party plugin functionality, and page structure to let your site load faster.
6. Build a Community
People always love to showcase their views on a subject they feel passionate about, and thereby, building an interactive community could be your best bet. You can create a robust commenting system via third-party platforms like Facebook comments or create a forum where visitors can raise questions. Remember to manage your community to make sure ethical standards are met.
Every business is different and taking time to promote it across various areas is crucial. If you’re struggling to increase your site traffic, you can implement these tips to gain significant brand exposure.
At VeteranWebDev, we know what’s best for your website and use result-driven techniques to accelerate your business growth. Our experts keep up with the latest search engine algorithms and marketing trends that allow you to reach a broad audience and drive more revenue. For more information, get in touch with us today!